Kickstarter campaigns are not that easy to crack. There are plenty of elements just only in the pre-launch strategy. For example, engaging the community consistently, drafting your campaign page, preparing for that more extensive media outreach, etc. If you are also planning to have a solid Kickstarter Campaign, then you need to know that without all the essential elements in place, your campaign won’t be perfect at all. That is why it is recommended to hire a professional Kickstarter marketing agency that can actually help you get funded easier. No doubt, initially, you need to determine their credibility while ensuring that you are choosing a reliable Kickstarter PR agency. The ideal part about hiring them for crowdfunding campaigns is that they attract a significant audience and a huge count of investors. In simple words, they have the set of skills that can assist you in reaching above beyond. Here we have put together a few tips and tricks that will help you choose the right PR service. Check them out. How did you get to know about them? For sure, recommendations from family and friends can sometimes work. But it is much better to invest some time in research, and know which company’s services suit your preferences and requisites the best. You can include the below-mentioned questions in this step:
Consider Their Services The very second thing to determine is to know and understand their products and services well. Further, you can choose services that can make your project a big success. For instance, The Launchpad Agency, a leading crowdfunding PR agency offers services in 4 steps - Material Preparation, Pre-Marketing, Integrated Launch, and Post-Funding. Similarly, you need to extract what services at which stage you need the most. Do you want a helpful email list or you want someone to gather leads for you? Else, it can be that you need a brilliant team of designers, writers, digital marketers, and videographers, or someone who can make your Kickstarter campaign ready to go. Once you have narrowed down the services, you can simply ask them how their team is going to handle them all? For instance, if you need to boost your public relations, don’t hesitate to ask what their experts can do to get full-fledged press coverage. Spectate their track record Even if any Kickstarter marketing agency meets all your needs, you should check their success history or track record. Ask them when they got into these marketing and PR services. No doubt, Kickstarter is a new platform, so it is better to look for agencies generating campaigns with this platform. Also, find some time to check how many successful campaigns they have delivered till date and how many backers they have been able to attract for the attacks. Do they use the same strategy for every drive? Do they have a list of reporters/journalists, what sort of media and press coverage they have come by earlier, etc.? One thing to keep in mind here is that you need to find out if the PR agency has organized crowdfunding campaigns similar to your idea and vision. Certainly, don’t be afraid to ask whatever comes to your mind, after all, you are going to invest in their services. Consequently, choosing a professional partner for Kickstarter PR can be highly overwhelming, but it doesn’t have to be challenging at all.
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November 2021
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